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TikTok is introducing a updated setting that enables them to lessen the amount of AI-made content appearing in their timelines. This initiative comes as the platform announced that it presently contains more than 1 bn AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a global launch. This advancement aligns with a surge in content created by AI, driven by new video-generation tools.

AI Proliferation Online

It has been noted that almost a tenth of the fastest-growing channels on a popular video site primarily display AI-generated videos. A large amount of this content is classified as “AI slop”, a label for poor-quality, factory-style content that is often absurd or dreamlike.

Our research shows that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we want to provide users the option to increase or decrease of that, according to their own choices,” commented a spokesperson.

Scale of AI Content

The service announced that there are now over a billion videos on its app tagged as made with AI. Collectively, over 100 m videos are added to the platform every day, making clips made by AI a minor percentage of its complete catalog.

How to Adjust Settings

Viewers will be in a position to reduce or increase the volume of AI content they see by accessing the content preference option in the application and picking “AI-generated content”. Further subjects that are already be controlled under the setting include current affairs, fashion, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines oblige users to label “realistic” AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.

In addition, the app will henceforth add an AI-generated watermark to content made using its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from attempting to circumvent the labeling process.

Educational Initiatives

The platform is additionally establishing a $2 million awareness program for specialists and groups to create learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in educating programming and robotics.

Platform Protection

The video-sharing app has defended its content review process, during discussion over plans to make redundant numerous content moderators in the UK. The company is set to cut a significant number of roles in its user protection department in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A company official stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its AI tools.

“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”